20TH CENTURY FOX CHALLENGES AMERICA TO SEARCH 4 $ILVER!
Limited Edition “Silver Surfer” Coin Is This Summer’s Silver Ticket
This summer, silver is the new gold standard – for movies, with the June 15 release of Fantastic Four: Rise of the Silver Surfer, and for movie promotions, as Twentieth Century Fox and the Franklin Mint join forces to create an original limited collector’s edition “Silver Surfer” U.S. quarter that will challenge movie goers to Search 4 $ilver.
The collector’s “Silver Surfer” U.S. quarter will be emblazoned with the image of the legendary Marvel Comics character who takes a leading role in the movie. This legal tender coin is a 2005 California statehood commemorative quarter minted by the United States Mint and specially color-enhanced by The Franklin Mint for Twentieth Century Fox.
Fox will launch the Search 4 $ilver in grand style by sending a specially-outfitted fleet of silver armored trucks out to deliver 40,000 coins to cities all across America, in time for Memorial Day weekend.
Then begins the Search. Those who find the special coins will be directed to the film’s official website, where they can register for a chance to win a 4 day/3 night trip for 4 to the June 12th world premiere of Fantastic Four: Rise of the Silver Surfer in London, England. The winner will be announced on or about June 4. Also, the first 400 people to register will be entered for a chance to receive one private screening of the film for their friends and family the night before the film surfs into theaters everywhere. In addition to the above prize opportunities, every fan is invited to visit the film’s website (www.riseofthesilversurfer.com) everyday until June 12th to flip a “virtual coin” for a chance to win instant prizes.
3 comments:
Coolest.
Promotion.
EVER!
Yeah, that's just because you live in a country where you won't have to see one of these dorky coins in your change purse for the next 50 year. If it was a Star Wars coin, that would be one thing... but an ad for a probable stinky movie that is a sequel to one of the suckier modern super-hero movies of late?
Of course, you guys have the cool radio transmitter spy coins! That's much cooler! :)
The latest (as of June 1):
'Fantastic Four' Coin Is Illegal
A promotional Fantastic Four: Rise Of The Silver Surfer coin to celebrate the movie's release has been deemed illegal. Marketing bosses collaborated with Franklin Mint to create 40,000 new coins featuring the Silver Surfer's image on one side and George Washington's face on the other, but the commemorative item contravenes tough U.S. laws on producing money. A spokesperson for the U.S. Mint says, "The promotion is in no way approved, authorized, endorsed or sponsored by the United States Mint, nor is it in any way associated with the United States Mint." The coins were distributed in America before Memorial Day weekend in a bid to encourage fans to log on to the website to win film-related prizes. But it is a federal crime to turn any form of legal tender into advertising, and the makers of the coin are likely to face a fine. Fox alleges it was unaware of any problem with producing the money, and never suggested "that there was any approval from the U.S. Mint or the U.S. government." The Franklin Mint says, "(The coins are) commemorative coins like many the Franklin Mint creates on a regular basis for various properties. We were confident this coin followed the same procedures and guidelines but will certainly take any steps if advised otherwise."
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